On-Page SEO - The Full Package
SEO stands for Search Engine Optimization and has the goal of ranking high on Google. If Google likes your website and lists you at the top of the search results, it may very well mean the difference between success and failure. To drive traffic to your website and ultimately drive conversions, you need a secure, fast, and easy-to-find website.
Below are a number of SEO measures that will help your website score high in these three areas. We implement most of them into your website for free. We think this should be the standard. However, not every web developer takes the time to do these things under the hood, or charges premium - fees for them.
Good SEO starts with good hosting. In fact, hosting is the most important factor for successful SEO. If you get a lot of traffic, you'll need your own hosting plan, but in most cases shared hosting is sufficient. However, with hosting services like Hostgator, Bluehost or GoDaddy, you share the allocated bandwidth with 500 other accounts, while better hosters limit this to about 50. Not only do the Hostgators of this world load very slowly, but their service and response times are abysmal. When you finally get an answer after three days of waiting, it is often not worth the power you used while reading the answer. We strongly advise our customers to move their website to another host because we find them too frustrating to work with. For the extra charge we charge to have to waste our time with them, you can afford the best hosting available plus a fine dinner with your extended family.
It turns an http URL into a secure https URL. We install it automatically for you when we create your website. Most hosts have settings that allow this for free. If not, we can find a workaround. But honestly, if your host charges for this service, that's a big red flag. GoDaddy, for example, charges $70 for this service.
We add a security plugin to make your website less vulnerable to malicious attacks. We set this up for free, but if you receive payments or collect sensitive data on your website, we recommend using a premium plugin.
We register you with a CDN (Content Delivery Network). If your hoster doesn't offer its own CDN, we use BunnyCDN. This service stores the content of your website on servers all over the world. Your host server may be located in Europe. Now when a user in Japan visits your website, the content is rendered from a server in Japan. This massively reduces page load times and is a must if you want to attract international traffic. However, BunnyCDN adds an extra layer of security to your website. Therefore, it is a good idea to adopt this service in any case. We will take care of this free of charge.
The goal of SEO is not to rank #1 on Google, but to generate sales.
Make Google Your Friend
Other SEO measures to get found by Google.
We register your website in Google Search Console. This is to let Google know that you want to be found and that they can send their page crawler, but it is also helpful if there is ever a dispute over ownership of the website. You must have a Gmail account to sign up, after all it is a Google service. We also register it with Bing. This is included in the standard web design package.
We connect your website with Google Analytics, so you can see how much traffic you get, where it comes from and many more information. This service is also included in the web design package.
Google search results are presented with a headline (the meta description), the link to your website and a text of about 160 characters (the rich snippet) that should immediately tell the user what your website is about. We include the information on the home page and on up to two other pages as part of our standard web design package.
What keywords would visitors Google to find a business like yours? Keywords help Google understand what your business is about. You can add as many keywords as you want to each page. We can help you find the best keywords, including long-tail keywords and keywords phrased as questions.
Good content beats a lot of content
Even more SEO-Features
it never stops
Most web pages use Google fonts. When a page loads, it loads the entire Google font suite of hundreds or thousands of fonts, even though you only need a handful of them. This slows down the loading of the page. Therefore, we load the few fonts we use on the local server and then disable the loading of the Google Fonts suite. This improves site performance, but more importantly, if you want to get traffic from the EU, it helps you avoid getting into legal trouble. Because when Google fonts are installed, Google is able to track data from your site, so the EU has ruled that Google fonts must be stored differently.
You want to make a good impression on Google's page crawlers and the robot.txt file helps you do that. It tells the crawler which pages to crawl and, more importantly, which to ignore. Used correctly, robots.txt can also increase the crawl frequency.
We set up an XML sitemap to help Google's page crawler better understand the structure of your website.
Look at the structure of our blog posts. The subheadings are all header tags. Google assumes that they are more important than the text in between. That's why we put the keywords right there. This includes many keywords that we phrased as questions, just as someone would search for them on Google.
To double the conversion rate, you don't have to double the traffic.
Large images are slow to load. That's why we compress them and convert them to webp format, a nextgen format made for fast web page rendering. Then we resize them to the exact pixel size to ensure the continuity of the web page. We also add titles and alternate text to the images. The alt text is displayed if the image cannot be rendered for some reason. The title is used to tell Google what your website is about. Since this is a very time consuming job, we do this for free for up to 20 images, after that we unfortunately have to charge an extra fee.
Depending on the topic of your website, we can take care of content writing. Well written original content eventually leads to backlinks.
Ask us about our attractive CW packages.
We install a plugin and set it up for you. The best plugin on the market is WP Rocket. If you have a lot of traffic, we recommend this premium plugin, otherwise a free one will do. We usually test 4 or 5 free ones and then choose the best combination. However, nothing beats WP Rocket.
When websites link to your website, Google will take note and reward you for it. Of course, a backlink in an article in the NYT will bring more "link juice" than a link you leave in the comments section of a dubious blog without an SSL certificate. If you want to see fast results, you need strong backlinks. If you buy them, you might get penalized by Google. That's why we suggest content management. Add a blog to your website and write original content, or ask someone to do it for you. Then soon enough other websites will link to yours.
Google doesn't love you until everyone else loves you too.
The full SEO-Package
Are you missing any SEO measures here that you would like to see implemented on your website? Then talk to us. We do everything except Black Hat SEO.
We integrate MailChimp or a similar service on your website. MailChimp is free for up to 2000 email addresses. Once you reach that number, MailChimp makes you pay, and not by a small amount. We are therefore testing several free plugins to replace MailChimp. This is a paid service.
Since April 21, 2021, the fact whether a website is optimized for display on mobile devices decides with how prominently it is listed in Google search results.
Websites created by us are developed responsively, so they adapt to the device on which they are to be displayed.
The best place to hide a body is page 2 of Google search.
If you want to sell quickly, only SEA will help.
The goal of SEO is to organically reach the top of Google search results for a relevant keyword. PPC, or SEA, takes a more direct approach. SEA stands for Search Engine Advertising. When you pay for ads, you immediately land at the top of the search results, or in a slightly less exposed spot for a lower fee. There is, of course, the "Ad" notice right next to the rich snippet to let people know you paid for the exclusive position.
To do proper SEO, you need to put many hours into the job, and you can't expect immediate results. Or any at all. What is your working time worth? 50$ or 100$ per hour? Instead of spending 5 hours on SEO, you could take $500 and spend it on Google ads. That, simply put, is the idea behind SEA.
SEO, SEA or a mix of both - which is right for you? Fill out the contact form below and we'll be in touch with you shortly.
When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it like this: AdWords helps you find new customers, while Facebook helps new customers find you.
Facebook Ads is a prime example of what is known as paid social, or the practice of advertising on social networks. With the highest number of monthly active users of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many companies' digital advertising strategies.
The most effective advertising on Facebook is to appear in people's feed and then build a lookalike group of the people who are potential customers of yours. Facebook is frighteningly accurate in analyzing its members.
We can work out a FB Ads campaign for you. We can also create a landing page and do permanent A/B testing. However, you will need a creative. In most cases, this will be a video in portrait format. We can of course help you with the production of the creative.
Google Ads, also referred to as Paid Search or PPC, focuses on keyword targeting and the use of text-based ads. Advertisers using AdWords bid on keywords - specific words and phrases included in search queries entered by Google users - in the hope that their ads will appear alongside search results for those queries. Each time a user clicks on an ad, the advertiser is charged a set amount of money, hence the name "pay-per-click advertising." PPC bidding and bid optimization is a complex topic, but essentially users pay for the potential to find new customers based on the keywords and search terms they type into Google.
We can work out a bidding strategy for you. We can also create a landing page and perform permanent A/B testing.
Frequently Asked Questions
However, there is no guarantee that you will ever appear on the first page of Google for your most important keywords, because some of your competitors may have huge marketing budgets or have been there for years and enjoy online authority accordingly.