SEO stands for Search Engine Optimization, and its aim is to rank high on Google (or Baidu in China). If Google likes your website and lists you on top of the search results, it can very well mean the difference between success and failure. In order to direct traffic to your website and ultimately conversions, you need a secure, fast, and easy-to-find website.
Listed below are a bunch of SEO-measures that’ll help your website to score high in these three departments. We implement most of them for free into your website. We think this should be the industry standard. Not every web creator takes the time to do these under-the-hood things, though, or charges premium fees.
At Kampot Web Solutions you can always expect out-of-the-box high-performance.
Good SEO starts with good hosting. In fact, hosting is the single most important factor for successful SEO. When you get a lot of traffic, you need to have a dedicated hosting plan, but for the most part, shared hosting is sufficient. However, host services like Hostgator, Bluehost or GoDaddy have you share the assigned bandwidth with 500 other accounts, while better hosts limit this to about 50. Not only do the Hostgators load really slowly, but also their service and response time is poor. When after three days of waiting you finally got a response it's not worth the electricity you spent on sending the email. We urge our clients to move their website to another host, because we find it too frustrating to work with those. For the extra price we charge to have to waste our time with them you can afford the best hosting available plus a fine dinner with your extended family.
It’s what turns an http-URL into a secure https-URL. We install it automatically for you when we create your website. Most hosts have settings that let you do that for free. If not, we can find a workaround. But in all honesty, if your hosting company wants to charge for this service, it's a big warning sign.
We add a security plugin to make your website less vulnerable to malicious attacks. We set this up for free, but if you receive payments or collect sensitive data on your website you might want to look into a premium plugin.
We register you to a CDN (Content Delivery Network). If your host doesn’t offer his own CDN, we will use Cloudflare. This service stores the content of your website on servers all around the world. Your host server may be in Europe. But if a user in Japan visits your website, the content will be rendered from a server in Japan. This reduces page load times massively and is a must if you are looking to attract international traffic. Cloudflare gives your website an extra layer of security. So even if your market is right where your server is it might be a good idea to go for it. We include this service for free when we create your website.
Google Search Console
We register your website on the Google Search Console. This is to let Google know that you want to be found and that they can send their page crawler, but it is also helpful should there ever be a legal dispute about the ownership of the website. You need to have a gmail account to sign up, after all it's a Google service.. We also register you with Bing. This is included in the standard webdesign package.
We connect your website to Google Analytics so that you can see how much traffic you get, where from, and many more information. This service is also included in the webdesign package.
Rich Snippets and Meta Descriptions
The Google Search results are displayed with a heading (the meta description), the link to your website, and a text of about 160 characters (the rich snippet) which should tell users tell immediately what your website is about.. We add the information on the homepage and on up to 2 more pages as part of our standard webdesign package.
What search terms would visitors google to find a business like yours? Keywords help Google understand what your business is about. You can add as many keywords as you like to each page. We add up to 5 keywords on 3 pages for you as part of the webdesign package.
Certain keywords get googles more often and that makes them more expensive. We help you to find the right balance. More important however is that the chosen keywords are relevant to your website and the way people would search for a business like yours. This is a paid service.
Most websites use Google fonts. When a page loads, the whole Google fonts suite with Hundreds or Thousands of fonts is being loaded despite the fact that you’ll only need a handful of them. This slows down the page load. Therefore, we upload the few fonts we are using onto the local server and then disable the loading of the Google fonts suite. It improves the page performance, but more importantly, when you want to get traffic from the EU, this helps you not to get into legal jeopardy. Because when Google fonts are installed, Google is able to track data from your website, hence the EU has ruled that Google fonts have to be stored differently.
You want to make a good impression on Google’s page crawlers and the robot.txt file helps you do that. It tells the crawler which pages to crawl and - more importantly - which ones to ignore. If utilized properly, it can also improve crawl frequency.
We set up an XML-Sitemap so that Google’s page crawler better understands the structure of your website.
Header Tags Optimization
An often overlooked way to help Google understand what is more and what is less important on your website better.
Big images load slowly. That’s why we compress them and convert them into webp format, a nextgen format that was made for rendering fast on websites. We’ll then resize to the exact pixel size to ensure site-wide continuity. We also add titles and alternate texts to the images. The alt text will appear if for whatever reason the image doesn’t render. The title will be used to tell Google what your website is about. Since this is a very time-consuming job, we will do that for up to 20 images for free.
Caching, Inline CSS, Minification JS
We’ll install a plugin for you and set it up for you. The best plugin in the market is WP Rocket. If you get a lot of traffic, we recommend this premium plugin, otherwise a free one will do. We usually test 4 or 5 free ones and then choose the best combination. However, nohing beats WP-Rocket.
Google My Business
For an additional charge we'll set up your Google My Business account. This is particularly useful if you have a physical location to which customers go in person, such as a restaurant or a hardware store.
If websites link to your website Google will take notice and give you credit for it. But of course, getting backlinked in an article in the NYT generates more ‘link juice’ than a link that one leaves in the comment section of a shady blog without SSL-certificate. If you want to see rapid results, you need powerful backlinks and hence a handsome budget. Oh, and no, you cannot buy a backlink in the NYT. You can place an ad with them though.
We integrate MailChimp or a similar service on your website. MailChimp is free for up to 2000 email addresses. Once you have reached that number, MailChimp makes you pay, and not too little. We are therefore testing various free plugins to replace MailChimp. This is a paid service.
SEO’s aim is to organically climb to the top of the Google search results for a relevant keyword. PPC, or SEA, takes a more direct approach. SEA stands for Search Engine Advertising. By paying for ads you immediately end up on top of the search results, or for a lower fee in a little less prominent location. There’s of course the tag saying ‘ad’ right next to the rich snippet to let people know that you paid for the exclusive position.
In order to do a proper SEO you have to spend many hours on the job, and you cannot expect results immediately. Or ever. What is your work time worth? 50$ or 100$ per hour? Instead of working 5 hours on SEO you could take 500$ and spend it on Google ads. That's, simply put, the idea behind SEA.
SEO, SEA, or a mix of both of them - what’s right for you? Fill out the contact form below and we’ll get in touch with you shortly.
Google Ads Campaigns
Google Ads, also referred to as Paid Search or PPC, focuses on the targeting of keywords and the use of text-based advertisements. Advertisers using AdWords bid on keywords – specific words and phrases included in search queries entered by Google users – in the hopes that their ads will be displayed alongside search results for these queries. Each time a user clicks on an ad, the advertiser is charged a certain amount of money, hence the name “pay-per-click advertising.” PPC bidding and bid optimization is a complex topic, but essentially, users are paying for the potential to find new customers based on the keywords and search terms they enter into Google.
We can work out a bidding strategy for you. We can also create a landing page and carry out permanent A/B-testing.
Facebook Ad Campaigns
When it comes to the primary difference between Google AdWords and Facebook Ads, you can think of it this way: AdWords helps you find new customers, while Facebook helps new customers find you.
Facebook Ads is a prime example of what is known as Paid Social, or the practice of advertising on social networks. With the highest number of monthly active users of any social network in the world, Facebook has become a highly competitive and potentially lucrative element of many business’ digital advertising strategies.
The most effective advertising on Facebook is to appear in people’s feed and then build a lookalike group of the people who are potential customers of yours. Facebook is terrifyingly spot-on in analyzing its members.
We can work out a FB Ads campaign for you. We can also create a landing page and carry out permanent A/B-testing. However, you need to provide a creative. In most cases this translates to a video in portrait mode.