A/B Testing

a data driven approach to marketing

Why should I do A/B testing?

A/B testing is a way of comparing two or more versions to determine which one performs better and whether a difference between two versions is statistically significant.

Companies may think they understand the customer, but do they really? In reality, customers behave much differently than we think. Customers often don’t even know or understand why they make the choices they make. They just do. So it’s better to run a test than to rely on intuition.

How does A/B testing work on landing pages?

With an experiment like an A/B test you can compare two landing pages and find out what makes the user click on this button or sign up for that newsletter.

In version A the call-to-action button may be green, in version B it’s red. In version A you write PROMOTION and in version B you write FREE. Or you test different images against each other. Or you change the location of the button from top of the page to the bottom. There really are many options.

Before you start A/B testing you must define your criteria for success. What do you think will happen when you change an element in version B? Will it have an impact on the conversion rate? Will it make more people sign up to the newsletter?

Then split your traffic into 2. It doesn’t have to be 50% / 50% but you have to figure out the minimum number of people you want to run your A/B test on in order to get statistically significant results.
This design set is a good example for a nearly perfect landing page for a one-product store.

Gradually improve your website

If version B performs better you’ll make it your new version A. Thus, your landing page will improve over time.

Is your A/B test accurate?

Still, there is a margin for error. For example, something could be broken in the backend or you might have a sampling error. That’s why you should run an A/A test beforehand. If you achieve the same result you can continue with A/B testing.
Landing Pages should also load fast and have no CLS. Just like the websites built by Kampot Web Solutions.
Kampot Web Solutions
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram